About Us

Having experienced people close to us struggle with mental health issues, and our belief that we all need guidance from time to time - we created eff it. to help fight the mental health epidemic, according to the Insight Network, 87% of students in the UK struggled with feelings of anxiety.

The ADAA (Anxiety and Depression Association of America) stated that 40 million adults in the U.S. are afflicted with anxiety disorder every year, and more worryingly 12% of American adults with a mental illness are uninsured.

Eff it. Enjoy Life is a CBD mental health and wellness growth brand that acknowledges that life is messy, and in order to flow with its ups and downs - we believe in focusing on the things that bring us the most joy, what we love, and what inspires us - while understanding that nurturing those traits takes time, but will lead to the creation of more memorable moments.